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Diamond jewellery is the perfect way to tell someone you love them or in some cases even used to propose marriage. When you go out seeking that perfect piece of jewelry, however, you might find yourself in quite the confused state with all the choices there are out there today. This is why it is very important to know what you are looking for.

The typical advice that any jeweler will give you is to pay close attention to the four C's, cut, color, clarity and carat weight.

The cut of a diamond is very important because it gives the diamond its brilliance and determines how many facets it has. The round brilliant cut is the most popular choice for engagement rings.

Color is also another important factor because it helps determine the value. Colorless diamonds are the most demanded kind when it comes to things like proposal gifts, but even the lesser valued diamonds with color make great gifts for other occasions. Color is graded on a scale of D to Z with D colorless.

The clarity of a diamond is usually determined by a method of passing light through it. The fewer the imperfections that are present, the higher the value. Clarity is measured on a scale that ranges from flawless to imperfect. This quality analysis scale is determined by the Gemological Institute of America.

Carat is just another word for a diamonds weight. This is sometimes confused and thought to be a measure of a diamonds size, but this is not true. One carat is equal in weight to 200 milligrams as is one ounce equal in weight to 142 carats. Each carats value will increase, however, the larger the diamond itself is.

If online shopping is your choice for searching for the perfect jewelry, make sure anything you purchase comes with a Certificate of Authenticity from the jeweler. Even better than that, visit the Better Business Bureau online to see if there has ever been any problems with the jewelery in the past. This can give you peace of mind during the purchasing process.

Make use of the search function on the sites you are visiting also. Be on the lookout for those four C's and inquire about each of them is they aren't listed in the description. Check on your shipping options as well, like how the item will be shipped as well as shipping insurance. If insurance is not included you should request it even if you have to pay a little extra for it

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